Running two businesses sounds impressive on paper. In reality, it can quickly lead to burnout if you don’t build your work around how you actually function, not how hustle culture says you should. I have a marketing business where I support clients with content strategy, planning, creating and execution. […]
content marketing
18 posts
As a content marketing strategist and a travel blogger myself (datesinthestates.com), I understand how overwhelming social media can feel. You want to share your experiences, grow your audience, and drive traffic to your blog, but creating content for multiple platforms can feel like an endless task. This quarter, I’ve had […]
Hey there! I’m Crystal, a content marketing strategist and travel blogger. I’m also the creator of the Dates in the States’ Mystery Date Books, a series of fun city-themed travel adventure guides for couples. When I first decided to publish my books, I had no idea where to start. It […]
You may have seen the exciting new business I launched this year: Dates in the States Mystery Date Books. Let me take you behind the scenes and share how it all started and where we are now! For the past 5 years, I’ve run a successful full-time business as a […]
Launching a business is an exhilarating journey—but it can also be overwhelming, especially when you’re in charge of everything. I’m talking about the marketing, the planning, the content creation—it’s a lot. But here’s the thing: it doesn’t have to be that way. As entrepreneurs, we often face the challenge of […]
Have you ever felt that moment of release or relaxation while scrolling through your newsfeed during the day? Maybe you’re unwinding on the couch and open Instagram to watch reels… Or perhaps it’s your lunch break, and you’re trying to distract yourself from the daily grind… Or maybe you’re […]
Hey there! It’s Crystal, your favorite content marketing strategist here to sprinkle some fun and clarity on the blogosphere. Let’s break down the difference between blog posts and long-form blog posts—because not all content is created equal, and knowing the difference can make your life so much easier. What Is […]
In a recent sales call, I was asked a seemingly simple question: “Do you feel social media is important?” Surprisingly, my answer was more conflicted than I anticipated. As a content marketing strategist with over a decade of experience, I’ve witnessed the ebb and flow of social media’s impact on […]
Successful marketing isn’t just about selling a product or service; it’s about building genuine connections with your audience. One powerful way to achieve this is by cultivating a sense of community within your digital marketing efforts. When your audience feels part of a community, they’re more likely to engage with […]
If you’ve ever found yourself overwhelmed by the constant demand for fresh content or struggled to maintain a consistent online presence; fear not. You are NOT alone which is why I’m sharing with you exactly how you can be mastering your social media content calendar this week! Consistency is key […]