Running two businesses sounds impressive on paper. In reality, it can quickly lead to burnout if you don’t build your work around how you actually function, not how hustle culture says you should. I have a marketing business where I support clients with content strategy, planning, creating and execution. […]
digital marketing
24 posts
Hey there, I’m Crystal — a content marketing strategist, travel blogger, and self-published author who lives for helping small biz owners get their content game together so they can be seen, grow their audience, and make more sales. Today I’m going to show you my sales process from start to […]
I probably should not be telling you this… Because the less people who follow these tips, the more visibility I’ll have due to less competition! But I’m a nice person, so here is Why You Should Start Creating YouTube Videos NOW! While blogging was once the golden child of content […]
Hey there! It’s Crystal, your favorite content marketing strategist here to sprinkle some fun and clarity on the blogosphere. Let’s break down the difference between blog posts and long-form blog posts—because not all content is created equal, and knowing the difference can make your life so much easier. What Is […]
In a recent sales call, I was asked a seemingly simple question: “Do you feel social media is important?” Surprisingly, my answer was more conflicted than I anticipated. As a content marketing strategist with over a decade of experience, I’ve witnessed the ebb and flow of social media’s impact on […]
Successful marketing isn’t just about selling a product or service; it’s about building genuine connections with your audience. One powerful way to achieve this is by cultivating a sense of community within your digital marketing efforts. When your audience feels part of a community, they’re more likely to engage with […]
If you’ve ever found yourself overwhelmed by the constant demand for fresh content or struggled to maintain a consistent online presence; fear not. You are NOT alone which is why I’m sharing with you exactly how you can be mastering your social media content calendar this week! Consistency is key […]
I’m sure you’ve heard the saying, “a picture is worth a thousand words” and in this case, it has never been more accurate. Visual content has become a cornerstone in capturing your audiences attention, conveying your messages effectively, and driving successful marketing campaigns for your business. In this blog post, […]
This week, I wanted to give you a behind-the-scenes look into my weekly content marketing strategy. That’s right, I’m revealing ALL to you in this exclusive sneak peek. From the creation of a blog post to its transformation into various content formats, I’m sharing my secrets on how to make […]
As a small business owner, there’s one key factor that I’ve found which often determines success or failure: understanding your audience. In a world filled with diverse preferences, demographics, and consumer behaviors, tailoring your business strategy to meet the needs of your specific audience can truly make all the difference. […]