Let me guess: When you decided to start your online business, you figured that finding your future clients on social media would be a no-brainer right?
At least, that’s what you tell yourself when you first start utilizing these platforms.
What you come to find out is, there is an actual science behind each and every platform. Facebook, Instagram, Twitter, Linkedin, and Pinterest…they all have their own demons and no strategy can be the same!
So what does that mean?
Now you have to create loads of content, figure out the optimal times to post, research hashtags, and engage with people every day to start seeing results. Not so easy anymore, right? In fact, it is downright OVERWHELMING.
Well, let’s simplify it for you. Let’s take a look at each platform individually and determine how to find your future clients on social media in no time.
Instagram:
Instagram is one of the most popular platforms for businesses. It used to be just for pretty pictures, but not anymore. In fact, Instagram is a great platform for real-time Live streams, videos, and stories. Not to mention, if you go hashtag crazy, you can get a large amount of views on your posts which can lead to ultimate visibility.
As with any social media platform, I say that follower numbers DO NOT matter. You heard me, DON’T MATTER! In fact, it’s the engagement you get from each of your posts that make all the difference. When I say that I mean, the number of likes, comments, and story mentions.
If you are stressing about the numbers, videos on Instagram are actually performing better than the photos on your newsfeed. So, I highly recommend using IGTV where you can be posting videos up to 15 minutes long about something you specialize in.
Facebook:
Facebook groups are where it’s at. You will hear me stress this to EVERYONE time and time again. In order to promote your business, network with future clients, and get some super valuable information, Facebook groups should be your number one tool.
I post in Facebook groups on a daily basis. Yes, I’m still active on my business page and personal FB, but groups are where I find ALL of my clients. I cannot stress it enough how imperative these groups can be to grow your business.
Pinterest:
This is a great platform if you want to drive traffic to your website. Super important for blogs. Create eye-catching graphics, searchable keywords, and links to where you want people to be taken to when they click on your graphic. It’s the ultimate search engine. Enough said.
LinkedIn:
The platform for business professionals to network. It’s perfect for us online entrepreneurs since we don’t necessarily network outside of the internet. Keywords are important on your page more than any other platform. This is how recruiters, possible clients, and professionals who are interested in what you offer find you!
Did you know you can also post “blog posts” on this platform? Very useful in case you don’t have a website yet. Just a heads up!
Twitter:
Ok, so Twitter might not be the most important of platforms. However, it still can be really useful. Many businesses use Twitter to communicate with their clients or customers. Yes, the replies can only be a few characters, but even small sentences can make a HUGE impact.
Hashtags perform well on this platform to find applicable conversations and discussions. Have you ever heard of a Twitter chat? This is a great activity to get people engaging with you. What’s a Twitter chat you ask?
Well, let’s say you have a specific topic you specialize in and want to discuss with people. Instead of doing a live video, you post short tweets and generate a discussion. Make sure to use hashtags so people can follow along. It can be fun and gain you some great visibility. This is also helpful for giving away something for free!
There you have it, a few fun and useful ways you can find your future clients on social media. Of course, as with any platform, posting consistently is the most important way to find your future clients. However, for most this can be super time consuming and that’s ok. Now that you have some of these tips at your disposal, you know what you need to do.
If you’re an overwhelmed entrepreneur, I’ve been there. I know what it’s like to be so stressed out that you are on the verge of giving up. Or even worse – you continue your launch and don’t bother with marketing on social media.
There are 2 types of entrepreneurs – The one who is happy with big results because they outsourced the tasks they hated, stayed in their zone of genius, and had FUN with their launch OR the one who is stressed out, burnt out, and not getting any results because they’re trying to do it all themselves.
What type of entrepreneur would you like to be?
If you want to be the happy one with big results, book a FREE call with me today by visiting: www.calendly.com/crystalstatskey
