A sales page is a powerful tool that can help you get your product or service noticed and sold. It’s important to create a sales page that stands out from the competition and catches the attention of your target audience.
All great sales pages have the same fundamentals, but there are nuances to consider when creating one for a fitness product or service for example.
Let’s look at the perfect sales page format that goes into making an effective sales page that will convert!
- HEADER
The header is the first thing a prospective customer will see and it should be concise, creative and make an impact.
The header must grab attention and give readers enough information to encourage them to read further. It should explain what your product or service offers in as few words as possible.
2. Paint Points and Desires
A successful sales page should address the desires of customers. It must be engaging, informative and convincing.
This section should focus on what people are already feeling or struggling with in their journey. Explain how your product or service can help them overcome those struggles and offer a solution to their problem.
3. What You’ve Done/Learned
This section should highlight your qualifications and expertise in your industry. Explain why you’re an expert and what gives you the authority to make this product or service available to customers.
4. Why This Package?
Explain why this particular package is the best option for customers. Give clear reasons on why it’s the best choice and show how it can benefit them.
5. What They Get
In this section, list all of the features that come with your product or service. Explain how each item will help customers in their journey. For example, if you’re offering a diet plan, explain what meals are included and how these meals work together to reach desired goals.
6. Investment
This section should clearly explain the pricing for your package. Be upfront about what customers will be paying so there aren’t any surprises later on down the line.
7. What To Expect
In this section, explain what results customers can expect from using your product or service. Give specific numbers if possible, as this will help readers understand the value of your package.
8. Who It’s For Exactly
Here, you’ll want to explain who this product or service is best suited for. Be specific and target a certain demographic or type of customer that would most benefit from what you have to offer.
9. Macro Desire
Explain the bigger picture goals customers can achieve with your product or service. Show them how they can reach their macro desires through using your package and make sure to focus on the desired outcome instead of just features.
10. Testimonials
This section should feature positive testimonials from past customers that have used your product or service. This helps build trust and credibility with prospective customers, and will show them that your product or service works.
11. FAQ/Objections
This should address any common questions or objections your customers may have about investing in your product or service. It’s important to be honest and transparent with answers so people feel comfortable making the purchase.
12. Investment (again)
At the end of the sales page, reiterate the pricing of your product or service and provide any discounts if available. Give readers a deadline for when they need to take advantage of the offer in order to incentivize them to make a purchase right away.
These 12 things are what make for a great sales page. But, I want to share a few additional guidelines below that will break things down a little more so you can get an idea of the overall sense a sales page should deliver to the potential client.
Additional Guidelines:
Struggle / Desire (specifics)
- What you’ve done/what you’ve learned: as it relates to the service you’re providing (realizing that it’s about the consistency, the daily work, the immediate, powerful shifts, IN THE MOMENT vs. letting thoughts derail you… things that create the ‘desire’ around Voxer and that daily support).
Why this:
- Show why THIS is so damn powerful for them (tie in some context around the work you do with your clients, establish authority, position yourself as an expert).
What they get:
- ‘Imagine that’ scenarios… Imagine what it would be like if….(desires/results).
Who it’s for, exactly:
- Describe that dream client – is she someone who is done sitting stagnant in her fears, who is done letting her limiting beliefs run the show, who is READY to step up and do the work, etc. Describe the person you would LOVE to work with.
Sense of urgency: Why now?
- If this calls to someone…even a little tiny bit…why should they reach out now? What is the transformation they’d be missing out on otherwise (imagine what you could do with that dream client after one month…what are all those possibilities?)
Creating an effective sales page requires a lot of research and planning. By following the guidelines I’ve outlined, you can create a compelling and persuasive page that drives conversions. From highlighting your customers’ struggles to addressing any objections they may have, these steps will ensure that readers understand what you have to offer and why it’s beneficial for them. Ultimately, with enough effort behind creating this page, you’ll be able to make more sales with less effort in no time. So don’t wait – start crafting your own amazing sales page today!
Need help designing your sales page for an upcoming offer or event? Don’t have the time to do it yourself? I can help! Book your free discovery call with me today and let’s discuss how I can create the perfect sales page for you and give you your time back so you can focus on other more important things in your business like…watching those sales roll in!
