When creating the perfect funnel, where do I even start?
There’s so many streets and avenues, twists and turns, that can really make your funnel stand out. But the one funnel that I have perfected over the last few months really goes like this:
💥 Create the offer
💥 Create the landing page that will capture email addresses
💥 Create the blog post around the offer or topic
💥 Create an email blast or series based on the offer/topic/blog post
💥 Create and schedule social media posts based on the offer/topic/blog post
Sounds simple right?
With that being said, let’s take a look at each step of the funnel so you know exactly how to capitalize on your marketing efforts to make your offer a success.
💥 Create the offer:
You can’t think of selling something without thinking about your offer first. For example: let’s say you’re a coach looking for other avenues to make income other than 1:1 type of contracts. There’s 90 minute intensives, workshops, printable checklists, masterminds, the list can go on and on…
Now that you have the offer, let’s take a look at your perfect funnel!
💥 Create the landing page that will capture email addresses:
A landing page is crucial for your offer and your email list. To better market yourself, an email list is so important because it’s a more defined and dedicated list of your ideal clients. It’s people within your audience that liked you and your content SO MUCH that they decided to give you something personal (their email address) so they can receive more from you (your lovely emails).
With this list that your landing page helps you develop, you can use it to your advantage for your future offers, news, or to provide them value about what you offer. Not to mention, your landing page is a valuable tool to also better explain what your offer is about.
💥 Create the blog post around the offer or topic:
Each week I write a blog post about a certain topic, I turn it into an email blast, and then I create 5-7 social media posts. Not to mention it fuels my FB live streams and episodes on IGTV. This is easy because it involves me reusing content over and over again. You can do the same for your offer.
It’s this easy: Write a blog post about a topic you’re going to cover in whatever your offer may be, or just write about the offer and how they will benefit from it. Let’s take a look at how you can reuse your blog post to better promote your offer!
💥 Create an email blast or series based on the offer/topic/blog post:
Once again, I have weekly email blasts and you know where they come from? Yep, you guessed it – my blog post. This email blast or series you create can revolve around the content you’ve already created to promote your offer.
Your end goal: Get people to sign up for your offer!
💥 Create and schedule social media posts based on the offer/topic/blog post:
Yes! You knew this was coming. Lastly, your social posts promoting your offer can stem from your blog post we covered earlier. They can also dive deep into what you will be covering within your offer to generate more interest. Share it on all your social platforms, definitely share in Facebook Groups, and don’t forget you can use these to create a FB live stream or IGTV episode.
Ultimately, your end goal here is to drive people to sign up on your landing page or simply to purchase your offer!
👍 It may sound easy peasy, and you may be thinking, “I got this!” But what you might be lacking is the motivation or the time to be scheduling your content consistently, or how to properly market that offer throughout your funnel.
If you are looking for someone who can handle the content creation piece or simply the entire creation of the funnel – you are in the right place!
I pride myself on my systems. The systems I’ve created for myself are exactly what I love to implement for my clients. They’re simple and they work! Not to mention, they can all be done with little to no work done on your part.
Want to see what type of funnel we can set in place for you? Book a call with me: www.calendly.com/crystalstatskey
